Dabbling in various clients and categories often turns creatives into trivia champs. We’re sponges for insights from every project we touch. That’s what I find captivating about Analog Devices—not a household name, yet its sensors and circuitry underpin a whole bunch of technological conveniences we take for granted, like noise-cancelling headphones and responsive cruise control systems in our vehicles. Oh. And also the Mars rover.
The What If? integrated campaign spreads the word about Analog Devices’ impact, showing how its tech fuels innovation and sparks dreams of what's next.
[ECD] Shawn Pals
[CD] Vincent Koci
[AD] Shannon Yurick
